Jennifer Lopez to Appear in Fiat 500 Ads
According to Jonathan Welsh on September 15, 2011 on the Wall Street Journal’s blog “Driver’s Seat” Jennifer Lopez will appear in television spots for the 2012 Fiat 500 and those ads will be appearing later this year.
I suppose everyone wants a piece of Jennifer Lopez right now if you can afford Jennifer Lopez … and need Jennifer Lopez’s sexiness to somehow spill over to your very un-sexy Fiat 500 which needs a real marketing boost.
Sigh – Sometimes Fiat makes it too easy on those of us who like MINI Coopers.
I don’t suppose the designers of the car would like to go back to the drawing board and just create a SEXIER CAR? That might save Fiat some serious marketing spend.
I’m sure they will get a bump from this allegiance however at the end of the night you will be taking your Fiat 500 and parking it in your garage, not taking Jennifer Lopez to dinner.
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